Pull the tab. Watch it open.
A scroll and drag driven peel transition, built on one spring. Drag the ring, or hand the gesture to your scrollbar.
The Tin Society
A direct-to-door conservas brand we shaped from name to net. The peel above is the brand's signature gesture - the same one we built into every touchpoint, from the jar to the checkout.
- 9 days
- +38%
- 4.9
- 1
The hook
Sardines arrive sealed. We made the act of opening the brand's whole personality - tactile, a little theatrical, impossible to forget.
Motion as material
A single spring drives the peel. Tune its stiffness and damping and the whole curve changes character, from crisp snap to slow reveal.
Built to be dragged
The pull-tab is a real handle. Grab the ring, drag it down, let go - the lid settles with the physics you dialed in, every time.
Anchored to the page
Hand off the controls to the scrollbar and the same peel maps to scroll position, so the reveal stays in step with the story below.
"The open felt like a real thing happening in your hand. Sales of the first run sold through in nine days."